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NEW YORK, N.Y. - Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.Using stars is a surefire way to grab attention during advertisings most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl on Sunday.Advertisers use celebrities to help insure the success of their creative investment, said Devra Prywes, vice-president of marketing for research firm Unruly.But it doesnt always work. In order for an ad to go viral, it needs to connect emotionally or give the audience multiple reasons to share, Prywes said.A celebrity cant save an ad that doesnt do those things, but the right celebrity can help amplify it, he said.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names. For instance, Katie Couric and Bryant Gumbel make fun of their inability to understand the Internet in 1994 in a BMW ad. And character actors Steve Buscemi and Danny Trejo star in a Snickers spot.Heres a look how brands are using celebrities in this years Super Bowl ads.Snickers The Brady BunchIn keeping with its 5-year-old Youre Not You When Youre Hungry, campaign that shows hungry people resembling humorous celebrities, Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie Machete star Danny Trejo also make appearances.Online: https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled IdeaIn order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former Today show hosts Couric and Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant. Alison, Couric says to an off camera producer in the 1994 clip, can you explain what Internet is? The ad flashes forward to today, when the duo are in a BMWs i3 similarly confused. Big ideas take a little getting used to, copy states.Online: https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace Dreaming With JeffThe website publisher isnt releasing its full 30-second spot until game time but a teaser ad shows a bearded The Big Lebowski actor Jeff Bridges recording relaxing sounds for an album called Jeff Bridges Sleeping Tapes. The company plans to sell the resulting tapes in cassette-tape and vinyl form and the tracks are free to stream online. Squarespace CEO Anthony Casalena said the idea is that any idea can be presented via a Squarespace platform.Online: dreamingwithjeff.comT-Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. It pokes fun at Kardashians constant online presence. She makes a plea to save peoples unused data taken back by wireless carriers. She laments that the data could have been used to see Kardashians makeup, vacations and outfits. Please help save the data, she pleads. The ad promotes T-Mobiles service that lets users keep their unused data for a year.Online: https://www.youtube.com/watch?v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce Brosnans action-movie persona. In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento. The tagline is The perfect getaway vehicle.https://www.youtube.com/watch?v=XJ-mwaDODt8 Pernell McPhee Jersey .com) - Manchester City will face a steep test in the Champions League knockout stage as the English champions were drawn with Barcelona on Monday. Jonathan Allen Redskins Jersey .The Canadiens will visit the Boston Bruins at Gillette Stadium in Foxborough, Mass., on New Years Day 2016, taking hockeys oldest rivalry outside.It was special in 2010 just to be there with the history behind Fenway Park and all that, Bruins centre Patrice Bergeron said. http://www.authenticshopredskins.com/ . About seven hours before facing Washington in Game 2 of the Eastern Conference second round series, team officials said the oft-injured Bynum would miss the rest of the playoffs and would not even be with the team for the rest of the post-season. DaRon Payne Jersey .J. -- After getting permission from his 7-year-old daughter, New York Giants offensive lineman David Diehl has retired after an 11-year career that included two Super Bowl championships. Paul Richardson Redskins Jersey . Carling Bassett-Seguso was a world No. 8 almost 30 years ago. Currently 13th, Bouchard is assured of equalling that when the next rankings are released Monday.NEW YORK -- Boston pitcher Brandon Workman appealed a six-game suspension imposed by Major League Baseball on Tuesday for throwing near the head of Tampa Bay star Evan Longoria last week. Workman can play until the appeal process is complete, and was expected to make his scheduled start Wednesday night against the Cleveland Indians. The penalty, which also included a fine, was announced by MLB Senior Vice-President Joe Garagiola Jr. Workmans high-and-tight pitch came after the teams had been warned about further trouble. "That was ascertained in the video. Thus, I think thats appropriate," Rays manager Joe Maddon said before Tuesday nights game at Miami. Red Sox first baseman Mike Carp was hit on the arm Friday by a fourth-inning pitch from Tampa Bay ace David Price, who also plunked slugger David Ortiz on the hip in the first inning -- triggering umpires to issue warnings to both teams. The fact Workman was disciplined and Price wasnt did not sit well with the Red Sox and Ortiz in particular, who again criticized the Rays ace prior to Tuesdays game against the Indians. "I dont think what theyre doing is fair," Ortiz said. "I think the rules should be for everybody. We didnt start this up. I didnt hit nobody. Workman didnt hit anybody in the first inning. He did." Ortiz was critical of Price following that game and didnt back down from those comments Tuesday when news of Workmans suspension reached Bostons clubhouse. "Im not going to get hit again," Ortiz said.dddddddddddd"Not by him. He did it on purpose. He punked me and thats very disrespectful. Im a grown man. Ive been around the league for a long time and I know how to take care of business on my own." Said Maddon: "Papi and I have had a pretty good relationship in the past. Sometimes commentary oversteps and overreaches." "Id like to believe if he had more of an opportunity to think about it, he would respond differently. For us, its a dead issue. I want us to move it along and just play baseball," he said. Red Sox manager John Farrell, who was ejected from Fridays game, took a diplomatic approach. "All you can do is put forth your best efforts to state a case that we were directly involved with, and whats done is done," he said. "Theres an appeal thats going to take place. I know we presented our case in response to the discussions and what was being talked about with MLB." After being hit Carp glared out at the mound, shouting and pointing at Price, but was restrained by Rays catcher Jose Molina as players from both teams charged out of the dugouts and bullpens. There was some pushing and shoving, but no punches were thrown. Workman threw a high pitch in the sixth behind Longoria, who was visibly upset. Longoria and Boston catcher A.J. Pierzynski had a conversation at home plate, and a handful of players from both dugouts ventured a few steps onto the field, but no trouble ensued. Workman was ejected. Wholesale Hoodies NFL Shirts Outlet Jerseys NFL Wholesale Cheap NFL Jerseys Free Shipping Wholesale Jerseys Cheap Cheap NFL Jerseys China Wholesale Jerseys Wholesale NFL Jerseys Cheap NFL Jerseys China Cheap NFL Jerseys ' ' '